Websites and lead generation for outdoor builders
Book the backyards you want to build.
Skip the ones you don’t.
Your crews already do work worth paying for. We build the website that proves it and the marketing that puts it in front of homeowners ready to invest, so fewer of your estimates go to people shopping on price.
Send us your site. We’ll dig into your search presence, Google profile, and lead flow, then tell you the first thing we’d fix and why.
Built by the team at Louder Agency,growing brands online since 2010.
- Designing websites and running digital marketing
- 16 years
- Built for projects homeowners research for weeks
- Big-ticket
- Your website and lead generation, planned as one
- One system
“HOMETURF transformed our online presence. More calls, better projects, and a pipeline we can actually count on.”
Jordan M.Owner, Greenline Landscapes
Before the first call
The sale starts long before your phone rings.
Nobody signs a $50,000, $100,000, or $250,000 outdoor project on a whim. Homeowners scroll your project photos, read your reviews, search your name, and ask AI who’s good in town, often before you know they exist. By the time they reach out, most have already picked a favorite. Your job is to be it.
Where good jobs slip away
The jobs you lose rarely look like losses.
They look like a homeowner who scrolled past your listing. A visitor who flipped through your gallery and still couldn’t tell you apart from the crew down the road. A perfect-fit client who found a competitor first. Or a form fill for a quick cleanup when you build full backyards.
“Our work looks better in person than it does online.”
The craftsmanship is real. Your website just isn’t letting anyone see it.
“We get plenty of leads. Most of them are the wrong ones.”
Too small, too far out, wrong service, wrong budget, or two years from ready.
“We’re better than half the companies outranking us.”
Homeowners don’t know that. They see those companies first, and they trust what they see first.
“I get marketing reports. I still can’t tell what’s working.”
Clicks and form fills are easy to count. What matters is which ones turned into consultations and signed contracts.
Website design and build
A website that sells the job before you show up to quote it.
Polish isn’t the point. A great landscape website does real sales work: it shows homeowners what’s possible, explains why your work costs what it does, walks them through how you build, and makes reaching out feel like the obvious next step.
A homepage that sells from the first scroll
Big, honest project photography. A clear statement of what you build and who it’s for. Your work up front, with the marketing kept out of its way.
Plan your projectA beautiful yard,
made for everyday life.PLAN YOUR PROJECTSEE OUR WORK5.0
A beautiful yard,
made for
everyday life.PLAN YOUR PROJECT
5.0New project inquiry
A beautiful yard,made for everyday life.PLAN YOUR PROJECTSEE OUR WORK5.0
A beautiful yard,made for
everyday life.PLAN YOUR PROJECT
5.0New project inquiryProject stories, not just a photo gallery
A gallery proves you built something. A project story proves you’re worth hiring: what the client wanted, what made the job hard, and a straight answer on scope.
PROJECT STORYThe blank backyard,
turned everyday resortProject typeFull backyardInvestment$100k–$150kLocationNorthsideWhat they wantedSpace to entertainPrivacy from neighborsWork with the slopeWhat made it hardBefore & after
BeforeAfterHow it came togetherDesignBuildEnjoy
turned everyday resortProject typeFull backyardInvestment$100k–$150kLocationNorthside
What they wantedSpace to entertainPrivacy from neighborsWork with the slopeWhat made it hardBefore & afterBeforeAfterHow it came togetherDesignBuildEnjoyLet homeowners show you their taste
Most people can point to what they love long before they can describe it. Let them browse, save favorites, and send those picks with their inquiry, so the first meeting starts with a mood board instead of a blank page.
Saved
InquiryA contact form that hands you a project brief
Ask about scope, timing, budget, and property up front in a few quick taps, so you know which calls are worth taking before you pick up the phone.
$$$$$$$$$$
Built so Google and AI search understand you
Services, projects, service areas, and expertise organized so search engines and AI assistants know exactly what you build and where you build it.
ServicesProjectsLocationsExpertiseServiceLocalBusinessProjectPersonMake premium work look premium
How your work is presented sets the price homeowners expect, and whether yours feels worth it.
Walk into a better first conversation
Know the project type, location, priorities, inspiration, timing, and budget before your team spends an hour on the phone.
Give Google and AI more to work with
Clear structure around your services, projects, locations, and expertise gives search tools more reasons to surface you for the right jobs.
Turn “contact us” into a real brief
Ask the questions that tell both sides whether the project is worth a meeting.
Lead generation
Be the first name homeowners find when they start looking.
Some channels catch homeowners who are ready to hire today. Others make sure you’re already familiar when they are. We pick the mix that fits your market, your services, and the size of project you want to win.
Catch homeowners ready to hire
Google Search Ads
Show up at the exact moment they search.
When someone searches “paver patio contractor near me,” they’re ready to talk. We build campaigns around the services you want to sell, the towns you actually serve, and the searches that signal a real project, not every loose landscaping click.
The job: turn ready-to-hire searches into qualified conversations.
Talk about paid searchbest landscaper near me123Win the side-by-side comparison
Google Business Profile
Most homeowners size you up on Google before they ever see your site.
Your Google Business Profile is often the first impression you make. We tighten your categories, services, reviews, photos, and local signals so you earn the click and look like the established choice next to everyone else in the map pack.
The job: be the local company worth clicking first.
Talk about local searchlandscaper near meAllMapsImagesShoppingMore
(127)CallDirectionsWebsiteShareOpen· Closes 5 PM
+3Build visibility that compounds
SEO and AEO
Get found during the research, not just the final search.
Homeowners spend weeks researching retaining walls, outdoor kitchens, and what a full backyard really costs. We create useful pages around the services, projects, questions, and towns they research, to earn visibility in Google today and give AI search clear reasons to mention you tomorrow.
The job: show up earlier and more often while they’re still deciding.
Talk about SEO and AEOOrganic Traffic12,480+67%vs. last 3 months15K10K5K0JanFebMarAprMayJun+67%Organic trafficbest landscaper near me#1Local Landscaping
Search RankingsLocal Rankings+52%Website Traffic+67%SEO Visibility+40%
best landscaper near me#1Local LandscapingSearch RankingsLocal Rankings+52%Website Traffic+67%SEO Visibility+40%
Stay top of mind while they decide
Meta and retargeting
Nobody books a full backyard in one sitting.
These projects are visual, expensive, and debated at the kitchen table for weeks. Meta lets us put your best work in front of the right homeowners, stay visible while they compare, and bring past visitors back when the timing is right.
The job: stay familiar until they’re ready to sign.
Talk about Meta
Sponsored ·Learn moreSponsored ·Get quoteWebsite VisitorsMake every channel work harder
The essentials
Good traffic still needs a good place to land.
Landing pages, call and form tracking, follow-up, review requests, content, analytics, and conversion fixes support everything above. We add what removes friction or lifts results, never busywork to make a retainer look bigger.
The job: stop paying for traffic and leads that go to waste.
Talk about the essentials
Plans and pricing
Pick the plan that matches where you’re headed next.
Start with whatever is costing you the most right now. If your website is the bottleneck, we can rebuild it alongside a plan or as its own project.
Foundation
Foundation
For established companies that need the basics pulling in the same direction: local presence, search, reviews, tracking, and steady improvement.
$2,500/mo
+ ad spend where applicable
Built around
- Google Business Profile and local optimization
- SEO/AEO foundation and priority content
- Review and reputation system
- Tracking and conversion essentials
- Monthly performance priorities
Most popular
Pipeline
For companies ready to add a steady flow of leads for the services and markets that matter most.
$4,500/mo
+ ad spend
Built around
- Everything in Foundation
- Google Search Ads management
- Local Services Ads when eligible and useful
- Landing pages and conversion improvement
- Lead-source and lead-quality reporting
- Monthly growth strategy
Market leader
Market Leader
For companies expanding into new markets, filling added crew capacity, and staying visible before homeowners are ready to hire.
$7,500/mo
+ ad spend
Built around
- Everything in Pipeline
- Meta demand generation and retargeting
- Expanded service and location growth
- Ongoing project and expertise content
- Advanced conversion testing
- Deeper pipeline and market strategy
Website system · fixed price
Start with the website?
We’ll build it as its own project: strategy, custom design and development, project stories, the style finder, guided qualifying questions, SEO/AEO-ready structure, and tracking from day one.
Pricing shown here is being used to test the offer structure. Final numbers can be adjusted once the delivery model is locked.
A team that stays close
Explain your business once. Not every time you need something.
The same senior people handle your strategy, your website, and your lead generation, so every decision is made by someone who already knows your business. When the work calls for deeper design, development, analytics, or channel expertise,the full Louder team is right behind them.
Chris Thurman
Strategy and positioningChris keeps your marketing pointed at the work you actually want to sell, so priorities don’t drift toward whatever metric looks good this month.
Janelle Suzanne
Web and customer experienceJanelle makes sure good ideas survive the build, from your first impression and project stories to the forms and small details that decide whether someone reaches out.
Evan Twyman
Growth and performanceEvan ties search, local, paid media, and lead quality together, so you can see which channels bring in jobs worth having and what needs to change.
You run the crews.We run the marketing.
We need your know-how, not another weekly job on your plate. You’ll always know what we’re working on, why it matters, and what we need from you, while our team carries the workload.
Find what’s holding you back
We look at your website, search and local presence, lead flow, priority services, service area, and the jobs you want more of. We diagnose the problem before we prescribe a single channel.
Decide what comes first
We sort out what happens now, what can wait, and which investments are most likely to move the needle. You get one clear plan, not a pile of recommendations fighting for your attention.
Build and launch
Our team handles the website, search, local, ads, tracking, and conversion work in the plan, with senior people close to every decision that matters. You bring the trade knowledge. We carry the marketing workload.
Learn and adjust
We review lead quality, booked consultations, channel performance, and what your sales team is hearing. Then we adjust to what’s actually happening, instead of adding activity for its own sake.
What owners usually ask us first.
That’s the whole point. We use targeting, service areas, project positioning, budget cues, landing pages, and qualifying questions to change who reaches out, not just how many forms come in.
Growth review
Find out where your next good job is slipping away.
We’ll review what decides whether the right homeowner finds you, trusts you, and reaches out, then tell you plainly what we’d fix first.
- Website: does it make your work look as good as it is, and give people a reason to stay?
- Search and local: where are you missing ready-to-hire homeowners in Google, Maps, or AI search?
- Lead quality: where would better targeting or qualifying questions cut the wrong inquiries?
- Priority: what’s the single smartest thing to fix first?
No canned scorecard. Just a straight answer on what’s worth fixing first.